Think of the value you create for customers vis-a-vis the competition Working in venture capital / private equity, I come across a number of poorly presented business proposals. The first thing I want to know about a business is whether it will be able to sustain growth and profitability by offering customers something of value that no-one else does – whether it be a product or service that noone else currently offers, a product or service of a higher quality or at a lower price than any competition is able to offer, or whether it maintains a monopoly/competitive edge thanks to the nature of … Continue reading Tips for entrepreneurs / business managers seeking equity investments: Part 1